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The grIP Brief: September 10, 2020

The grIP Brief

September 10, 2020

grIP is Mei & Mark LLP’s venture capital and emerging company platform. grIP’s expert advisors for business growth include seasoned Mei & Mark lawyers and leading experts in intellectual property, finance, fundraising, marketing, social media, pricing, go-to-market, media, financial modeling, product management, supply chain, SEO, biotech and government contracts. For more information on grIP, our professional and industry experts (non-legal), and our legal practice areas visit our website at


Too often the information leaders use to make critical strategic pricing decisions lacks the breadth and depth that reflect the company’s value and equally important vital revenue and profit traction opportunities are wasted. Winning companies plan ahead so they don’t miss these hard-won opportunities.


Why Start Ups Need to Focus on Pricing Now

Companies with a high capacity to design and manage their pricing strategically, get more out of their sales and marketing efforts.


Ed Lee

grIP Senior Advisor Ed Lee is grIP’s pricing expert and CEO of HelloAdvisr, a growth consultancy working with startup leadership teams to design high-impact pricing strategies. HelloAdvisr works with startups on pricing across growth stages and draws on experience from industries including eCommerce/retail, software, and consumer goods. Ed is regularly invited to teach and speak at leading academic institutions including UCLA and Oxford University. He serves as a mentor and advisor to startup accelerators including Techstars and Backstage Capital, and is a resident expert at the Oxford Foundry (the venture accelerator of Oxford University).